There has been some discussion lately in the domaining world whether the sale of Insure.com was a “pure” domain name sale. Contrary to published information, it seems that many domainers are insisting that the $16 million paid was strictly for the Insure.com domain name.

Now, whether this mistaken belief is because some domainers simply want to believe that their domain names are worth more than they really are or it is simply due to lack of basic business acumen/inability to read a press release/too quick to speak/any combination of the preceding – one thing is clear and that is that the record should be set straight.

Here it is –> wait for it –> this gets really complicated –>

The Insure.com domain name AND WEBSITE was sold for $16 million.

There. Pretty easy to understand, right?

They did not sell off their business. They did not sell off just the domain name. They sold the domain name + the website for $16 million.

Oh, by the way, Insure.com just happens to have a Google Page Rank of 6, 4,770 pages indexed in Google, 95,703 backlinks according to Yahoo, high rankings in all search engines for ultra profitable and ultra competitive insurance keywords, and the website alone easily makes millions plus every year.

So, are you sure you want to still just keep parking your domain names?

Tags: Domain Name News