Consumer Media Network: Smart Category Killer .org Domain Strategy

While I am not ordinarily a huge fan of .org’s (the only .org that we have is a home loan calculator website) I did recently stumble across what I think is a very smart use of a number of category killer .org domains by the Consumer Media Network.

Ordinarily, .org domains can seem a little off in ordinarily very commercial niches if not done right but one of the reasons that I like Consumer Media Network’s strategy is that it appears like they are:

A) Choosing domains with high search volume in very competitive niches.

B) Positioning the sites from the “consumer” angle and not adding a lot of monetization to the sites so that they can justify the use of the .org from a common sense point of view and more importantly so that they can potentially attract some links that a more commercially oriented site would not be able to get (then they will more than likely monetize the sites up the wazoo if they are able to attract enough links to start ranking high).

C) Offering unique designs and high quality images with surprisingly high quality content as well (from the limited articles that I read).

Here is a listing of some of the websites in their portfolio from their home page:

MotorcycleInsurance.org

TravelInsurance.org

PersonalLoans.org

HomeownersInsurance.org

TermLifeInsurance.org

RentersInsurance.org

PaydayLoans.org

MedicalInsurance.org

HomeLoans.org

BoatInsurance.org

All in all, they seem to have a very good grasp of one strategy that could work well for .org domains. What do YOU think?