Domain Name Value
There is an absolute ton of different things to consider when finding a domain name’s value. I will probably go into more detail in a future post on each of these different domain valuation considerations but here is a list that I put together just off of the top of my head with some different domain value metrics to consider when attempting to evaluate the worth of a domain name:
1. Age – The older the better.
2. TLD – The superior domain extension will probably always remain the .com.
3. Keywords – Keyword domain names will always have value – especially if they are an exact match.
4. No Hyphens – Un-hyphenated domains will always trump hyphenated domains everything else being equal.
5. Short – The shorter the better.
6. Easy to Spell – The easier it is to spell the better.
7. One Possible Spelling – If there are alternative spellings then not so good.
8. Last Letter/First Letter Double Letters – This is when the last letter of one word is the same as the first letter of the next word (i.e. alaskAAutoinsurance.com). This is maybe a small thing and there are of course many valuable domains that have this characteristic but this adds some negative points in my personal criterion.
9. User Intent – Some domains contain keywords that show strong user intent to take a favorable action (i.e. “buy”, “rates”, etc.) while other domains contain words that are more informational in nature (i.e. “guide” “info” etc.). On a side note, sometimes you may find that a domain name that is more informational in nature is better. It all depends on the niche and goal of your website.
10. Branding – While studentloanconsolidationinterestrates.com may be an exact match keyword domain name – let’s face it. It’s not going to be on any TV commercials anytime soon.
How Do You Value Domain Names?
Ok, I purposefully only included the first 10 things that popped into my mind. Come on, fire away! What domain value metrics did I miss?
Additional Recommended Reading:
How to Choose a Domain Name (25 Rules)
Watch Me Hand Register Keyword Domain Names worth More than $100
What is a Premium Domain Name?
Once you have read the above and contributed some of your domain name value tips then it is time to take action and get started finding some great domain names! Take full advantage of all of our domain name tool’s premium features and find yourself some money making domain names by signing up to become a premium member today!
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“Age – The older the better”. Some prefer the age, some not..
I have heard so many times before that the age of the domain name can affect the value. I have never seen anyone justifying this statement. Would be be kind enough to elaborate on this one please?
I have been domaining now for many years and have never found it to be an important factor when valuing domain names.
Age effects the value of a domain for the most part only if the owner of the domain is intending to develop the domain and wants to get the most SEO benefit.
It is pretty commonly accepted in most SEO circles that the older the domain and the older the incoming backlinks to a domain then the easier/quicker it can be to rank a site.
This is due to the unoffical “Google Sandbox” effect that artificially deflates the rankings of newer domain names until they can prove that they are “trustworthy”.
Here is some more in depth information from articles that I have written elsewhere:
http://www.domainvestors.tv/?p=611
http://www.seomoz.org/ugc/5-seo-criteria-for-evaluating-a-domain-name
Hope that this helps!