Google for Advertisers: Is Your Branding Better than “Pet Stick”?
I was just reading a post over on SmashingMagazine.com and I saw a Google AdSense image ad run BY Google directing people to check out their various “Google for Advertisers” services. Nothing unusual so far as Google often advertises using their own ad network. What was interesting to see was the creative way that Google used a “pet stick” case study to sell their services.
The ad reads, “What can Google do to help your advertising? Well, find out what we could do for a stick.”
Here is an image of the Google “pet stick” ad that also links off to their landing page:
The question is: in what ways can you bring some creativity to your domain development and website marketing efforts? Make a change. Get out of your rut. Look for ways to distinguish yourself from the competition.
In this particular marketing campaign by Google – do you like it? Do you think that it will be effective? If someone were to do a case study of one of your domains would it more closely resemble a boring pet stick or a creative Google ad?
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