How the Right Domain Name Helps with Link Building

One of the core skill sets for any Internet marketer who call themselves an “SEO” is of course link building. Domain names can play an important part in any link building campaign. There are lots of different ways to build links to a newly developed website but one truth that I have long suspected and am learning to be true more and more is this fundamental concept:

CREDIBILITY = MORE LINKS

What do I mean by this?

Well, chances are that whether you have one website or hundreds of websites then you get an enormous amount of spam email from other webmasters and linkbuilders asking you to link to their website. You most likely delete every single email the moment after you scan over it for one reason: you have no incentive to link to them (and you have no incentive to even see what they might be able to offer you because they come across as not very credible).

Now there are many different things that you can do when you craft your pitch to other webmasters to build links but in all honesty unsolicited emails attempting to get links rarely work anymore as even the most novice webmasters now understand the value of a link (and thus are not willing to give them out as freely as they once might have).

This is not a link building tutorial as there are many other good ones out there that will tell you that these types of unsolicited emails begging for links are rarely a good idea BUT if you are going to craft a pitch to a potential link source then whether you are using a service like helpareporter.com or prleads.com (both great places to pitch to potential high quality link sources) or you are doing your run of the mill contact form spamming (usually NOT a great idea) one key thing that you will need in order to even get your foot in the door (i.e. cause your target to actually read over your email and give it some thought rather than just deleting it sight unseen) is credibility.

Here are some ways that you can look more credible in the eyes of your link target:

1. Domain Name – This is mentioned in the title of the post because this one is so important. Even if you get everything else on the list wrong then having an awesome domain name for your website can get some people to assign a level of credibility to you that you wouldn’t see otherwise (i.e. “Hi, my name is Bob Smith and the founder of the website AutoLoans.com…” vs. “Hi, my name is Bob Smith and the founder of the website ez-autoloan-quote-ratez.info…” – come on, which one would you maybe give the benefit of the doubt to even if there are other things wrong with the pitch?)
2. Title – It’s no secret that if you want to get great links then being seen as an expert can help. If you are building out a health website then it sure would be nice to have some kind of certification or master’s degree or doctorate in the health field that you could put in your email signature. I know for certain that me having my MBA and being a Certified Financial Planner™ certainly opens doors to me when I market my finance sites that others with my exact same pitch minus the credentials would have difficulty copying.
3. Professionalism – It is amazing to me to see some of the partnership/link building pitches that come in via email. The lack of professionalism and just overall lack of attention to detail is amazing. Granted, many of the link building requests I receive are probably from individuals where English is not their primary language but regardless of language skills one thing is for certain and that is that overall professionalism is important across all cultures. A simple thing like having a professional email signature with full contact details can go a long way.

Choosing the right domain name for your website can have an enormous effect on your overall credibility which can either help or hurt your link building efforts. What other ways do you know of to boost credibility in the eyes of potential link targets?

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