The #1 Reason Why Your Domains Are Not Making You Money

Whether you park your domains, develop your domains, or really no matter what you do with your domains – I bet that I know why your domains are not making you much money (or at least not as much as they could be making you). I bet that I could tell you why your domains are performing so poorly before I even know what they are or what’s on them. You want the answer?

The answer is TRUST. Let’s face it most domainers do not have trustworthy looking e-commerce web properties. Here are some clues that you are losing a LOT of money because most users do not trust what they see:

1. Your domains are parked and they look the same as they did in 1997. Web users are becoming more and more sophisticated. The same person who visited your parked domain in 2003 and would happily click away on various “search results” to their hearts content and drive your PPC earnings through the roof will now arrive at your site and then hit the back button as soon as they see this girl’s smiling face.

2. Your developed domains look like they were developed by a domainer and not a web developer. Let me be the first to say that I have had some domains that I have personally developed back in the day before I knew what I was doing that look truly horrendous (and some of them are still floating around and in dire need of an overhaul). Let me also say that taking a risk and developing your domains all on your own is admirable because it is much better than just sitting back and doing nothing.

That being said, be honest with yourself and if your domains have flashing lights, weird little animated figurines, or any other number of things that scream “bush league” or even worse “scam” then it’s time to get real and start making website overhaul plans if you really want to maximize your earnings.

Before you get too cocky about how great your site looks just because your site doesn’t offend as bad as this one then check to make sure your site design looks current and you have other trust signals like an about us page, a privacy policy page, a contact us page, a site map, a testimonials page, etc.

3. Your domain name sends all the wrong signals. No, I don’t just mean that your domain name can be construed as meaning something other than its intended to. What I mean is that the very first thing that a potential customer, client, or user of your website sees is not your website design but it is your domain name. We can’t all have a domain name like cars.com but come on; do we really think that most people feel comfortable about wanting to submit their personal information on a site with a domain name like 123-fast-cheap-online-car-deals.info?

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Comments

3 Responses to “The #1 Reason Why Your Domains Are Not Making You Money”
  1. LOLer says:

    LMFAO @ eNom girl. She used to piss me off so much. Extremely happy I saved some domains from that horrid parking page (only to be parked with another company) :)

  2. randomo says:

    I keep a list of ambiguous domains that I see on drop lists – things like expertsexchange.com. Here are some of my favorites (keep in mind that all of these were registered at some point). Can you see more than one way to read each of them?

    loverseat.com
    hotgirlshop.com
    rentalspeed.com
    cinemastrips.com
    pixelscrap.com
    champshoes.net
    cowboyshooter.net
    petasteroids.com
    kidspraying.com
    centuryswines.com
    abridespa.com
    mythunderstood.com
    beanaid.com
    thebiblegal.com
    redraft.net
    youbedajudge.com
    dogmadesign.net
    authorspit.com
    buttontime.net
    americasinbox.net
    cellphoneskill.com
    lovelies.net
    healthyears.net
    catselections.com
    weekendsnow.com
    vacationsold.com
    monkeyspark.com

  3. Garth says:

    Hahahah this is very funny

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